People buy from people,
We all need human interaction,
We love to connect and build communities,
It's important to build trust (as it's results in sales),
Yes, it's important to have an incredible product or service,
But Personalised Content can help fast track connection and customer interaction.
Here are some ideas for personalised content;
The worst case scenario would be; to contract a photographer and then end up with a bunch of photography that simply doesn't resonate with your audience.
Try this step by step process to get the best content photography for your brand/personal brand.
Step 1: Identify the audience/buyer (go through our Dream Buyer Avatar questions here)
Step 2: What are the pain points, desires, needs, wants of the audience? Write those down, but also write down examples of when and where they may use your services/relate to the brand etc. Personal branding is a bit harder (that's where content pillars come in to it - and more on that later). But for business branding, for example, for a beauty brand, the photography list good look like this:
Step 3: Think about personalisation. How can the photography include a human element? A hand, a body part, an action, either with or without a face.
Step 4: Use Pinterest, create a board with photography examples of the above list that you relate to and like the look of.
Step 5: Reduce your photography list to 4-7 genres or elements to keep the photoshoot simple. Collage the ideas from Pinterest onto a document under each genre/element on a document.
Step 6: Provide this collage sheet to your photographer to provide art direction.
Step 7: Go ahead and SHOOT - copying the look and feel of the photography you like, but with your own style (your photographer will help with this).
Step 8: Allow the photographer to guide you - they are experts.
Above all, have fun,
If this photography shoot step by step guide was helpful, please pop your email below for more free ideas directly to your inbox.
Thanks!
Christine,
