BOOK YOUR FREE STRATEGY CALL TODAY. BOOK YOUR FREE STRATEGY CALL TODAY.
Home / Blog / Tagged: marketing

Blog

Filter by tag:
add value audience blackjet blackjet social brand building brand story content content creation content strategy email marketing engagement instagram lifestyle linkedin marketing photography social media social media management social media specialists social proof strategy success success stories tips

Posts tagged "marketing"

Internal Marketing Generalist vs Outsourcing Social Media Specialists

Jun 30, 2023 Posted by: Christine Westbury blackjet social,  brand building,  content creation,  marketing,  social media,  social media management,  social media specialists
Internal Marketing Generalist vs Outsourcing Social Media Specialists
Trying to keep up with trends and what’s working on social media can seem like something you can never get on top of, not to mention the financial commitment of salaries, benefits, technology, and overheads that come with managing a team. 

The Mirror Theory: Why Authenticity is Key to Social Media Success for Your Business

Mar 09, 2023 Posted by: Christine Westbury add value,  audience,  blackjet,  brand building,  brand story,  content,  content creation,  content strategy,  engagement,  instagram,  lifestyle,  linkedin,  marketing,  photography,  social media,  social proof,  strategy,  success,  success stories,  tips
Social Media Management Wellington

Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?

In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.

However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.

The question to me was “Do I have to do the same to have success on social media?”

The answer – “NO!”

And I’m dubbing this – ‘the mirror theory’.

Why Success Doesn't Necessarily Mean Number of Likes, Comments or Followers

Oct 24, 2021 Posted by: Blackjet Marketing audience,  email marketing,  marketing,  social media,  success
Why Success Doesn't Necessarily Mean Number of Likes, Comments or Followers
In the world of social media and everything digital, it can be very easy to get caught up on numbers. Naturally, it’s easy to assume that the higher the number of likes, comments or followers, the better —but this doesn’t necessarily equal success. Such statistics can be a great indicator of how an audience is responding to a profile or type of content, but success can take many different forms. At Blackjet, we’ve witnessed first hand how success can differ from client to client. Here are some indicators of success that go beyond how many followers you may have…