Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?

In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.

However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.

The question to me was “Do I have to do the same to have success on social media?”

The answer – “NO!”

And I’m dubbing this – ‘the mirror theory’.

• They’re super active – regular posting, connecting, and sharing achievements with the community. Basically it’s the professional equivalent of Facebook.
• Or, they’re not big on social media, and only have a personal LinkedIn account because classmates/workmates/significant others suggested it’s probably a good idea to do so.
  
  

For those in the latter boat - trust us, we’ve heard it before, and from experience: maximizing these opportunities and using LinkedIn is advantageous! 2023 is the year to amplify your personal brand and see results like never before. Read more below to find out why.