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Posts tagged "success"

The Mirror Theory: Why Authenticity is Key to Social Media Success for Your Business

Mar 09, 2023 Posted by: Christine Westbury add value,  audience,  blackjet,  brand building,  brand story,  content,  content creation,  content strategy,  engagement,  instagram,  lifestyle,  linkedin,  marketing,  photography,  social media,  social proof,  strategy,  success,  success stories,  tips
Social Media Management Wellington

Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?

In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.

However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.

The question to me was “Do I have to do the same to have success on social media?”

The answer – “NO!”

And I’m dubbing this – ‘the mirror theory’.

Social Media Outlook: Why You Need to be Humanising your Brand

Feb 17, 2022 Posted by: Blackjet Marketing add value,  blackjet,  brand building,  content creation,  content strategy,  hacks,  hints,  how to,  photography,  social media,  success,  testimonials,  tips,  tools
Social Media Outlook: Why You Need to be Humanising your Brand
With the year well underway, we’re already seeing a number of businesses realise that they need to be prioritising their online presence. Here at Blackjet, we work with a very wide range of businesses. Although their digital strategies differ from one client to the next, we’re seeing a very clear theme amongst all of them that is delivering results across the board — the need to humanise their brand. When it comes to creating an effective social media strategy, humanising brand is everything. Think about it — your customers don’t want to buy from a brand who uses inauthentic stock imagery. They want to buy from other humans who they identify with, people who understand their pain points and can offer a solution. So… how do you humanise a brand? We’ll tell you exactly how — read on to find out!

Why Success Doesn't Necessarily Mean Number of Likes, Comments or Followers

Oct 24, 2021 Posted by: Blackjet Marketing audience,  email marketing,  marketing,  social media,  success
Why Success Doesn't Necessarily Mean Number of Likes, Comments or Followers
In the world of social media and everything digital, it can be very easy to get caught up on numbers. Naturally, it’s easy to assume that the higher the number of likes, comments or followers, the better —but this doesn’t necessarily equal success. Such statistics can be a great indicator of how an audience is responding to a profile or type of content, but success can take many different forms. At Blackjet, we’ve witnessed first hand how success can differ from client to client. Here are some indicators of success that go beyond how many followers you may have…