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Posts tagged "testimonials"

Social Media Outlook: Why You Need to be Humanising your Brand

Feb 17, 2022 Posted by: Blackjet Marketing add value, blackjet, brand building, content creation, content strategy, hacks, hints, how to, photography, social media, success, testimonials, tips, tools

With the year well underway, we’re already seeing a number of businesses realise that they need to be prioritising their online presence. Here at Blackjet, we work with a very wide range of businesses. Although their digital strategies differ from one client to the next, we’re seeing a very clear theme amongst all of them that is delivering results across the board — the need to humanise their brand. When it comes to creating an effective social media strategy, humanising brand is everything. Think about it — your customers don’t want to buy from a brand who uses inauthentic stock imagery. They want to buy from other humans who they identify with, people who understand their pain points and can offer a solution. So… how do you humanise a brand? We’ll tell you exactly how — read on to find out!

What is Social Proof (+ How Do You Get It)?

May 19, 2021 Posted by: Blackjet Marketing brand building, reviews, social media, social proof, testimonials

Now more than ever, having an online presence is vital for business growth, consumer engagement and positions yourself as an authority figure in the industry. But there’s more to it than just setting up a few online social media profiles. It’s how a successful social media strategy and consistency is implemented into the business. So, how do you put yourself there?

The answer, a psychological concept called social proof. But what is social proof?

ONE EIGHTY CASE STUDY

Apr 24, 2020 Posted by: Blackjet Marketing case study, marketing, one eighty, podcast, testimonials

one eighty offers technical recruitment services across the built environment.

When Blackjet started working with one eighty there was no digital content strategy late November 2019.

OBJECTIVE:

To add value and engage with clients and candidates to assist them with their recruitment or job needs.
Increase one eighty online presence so they are top of mind when the need arises.
Establish one eighty are 'experts in their field' in a professional, accredited manner.

PROCESS:

one eighty engaged in the Blackjet Prepare to Take Off workshop to confirm the content strategy. Followed by implementation by Blackjet. Blackjet became one eighty's outsourced content implementer.

OUTCOMES OF WORKSHOP:

Deep understanding of audience profile
Social marketing content guidelines; language, colours, content types and style etc
Developed initial brand personalisation story
Content calendar; blogs, posts, and other media type
Email marketing strategy

IMPLEMENTATION RESULTS:

These results are after four months of working with Blackjet. Through this time period New Zealand had the Christmas close down period (which is typically a quiet time in recruitment), and in March 2020 the COVID-19 National State of Emergency.

Engagement rate:

The best engagement yet.

Impressions of LinkedIn Content:

From 0 to 10,000's.

Adding value to clients and candidates in form of market insights, blogs, videos, external articles.
Engaged recruitment team who are now sharing their own content across platforms following the 'story' and guidelines.
Email marketing strategy altered and systemised
Social profiles maintained with regular posting.
Photography resource created for future posting, articles and staff to use.

one eighty's MARKETING CONTENT:

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