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Posts tagged "social media"

Reflecting on a profession that didn’t exist just a few years ago; Social Media Management

Oct 11, 2022 Posted by: Christine Westbury blackjet,  brand building,  brand story,  social media
Reflecting on a profession that didn’t exist just a few years ago; Social Media Management

If you’d asked me way back at the beginning of my journey into social media if I saw myself building an agency helping businesses grow their social media presence and employing people in the role of Social Media Manager – I would have said “no way”. Plus, the job of Social Media Manager didn’t exist back then… but now, it’s a specialist service and sought-after career path.

Social Media Outlook: Why You Need to be Humanising your Brand

Feb 17, 2022 Posted by: Blackjet Marketing add value,  blackjet,  brand building,  content creation,  content strategy,  hacks,  hints,  how to,  photography,  social media,  success,  testimonials,  tips,  tools
Social Media Outlook: Why You Need to be Humanising your Brand
With the year well underway, we’re already seeing a number of businesses realise that they need to be prioritising their online presence. Here at Blackjet, we work with a very wide range of businesses. Although their digital strategies differ from one client to the next, we’re seeing a very clear theme amongst all of them that is delivering results across the board — the need to humanise their brand. When it comes to creating an effective social media strategy, humanising brand is everything. Think about it — your customers don’t want to buy from a brand who uses inauthentic stock imagery. They want to buy from other humans who they identify with, people who understand their pain points and can offer a solution. So… how do you humanise a brand? We’ll tell you exactly how — read on to find out!