Where a Blackjet engagement starts
The Sales Growth Session
Close more deals and increase revenue, with a sales and marketing system built on how the business already wins work.
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What it is
The Sales Growth Session is for established services businesses that are ready to grow, and the leaders responsible for that growth.
Every business that has grown this far already has a way it wins work, and much of it sits with a few key people. We capture that knowledge, add what we've seen work across other businesses, and build it into the business's own sales and marketing system, The [Your Business] Way, with a clear plan to close more deals and increase revenue.
Sales and marketing are looked at together, so the business has one plan to work from.
How it works
- One full day with the leadership team, working on the business rather than in it.
- We do the strategy work afterwards, so the team isn't left with homework.
- We come back and walk the leadership team through it, with clear next steps.
- Led by the Blackjet leadership team from start to finish.
In the session
- Capture how the business wins work today, and build it into The [Your Business] Way
- Identify quick wins the team can act on straight away
- Define the ideal client: the customers the business wants more of
- Get clear on what the business actually sells, and why customers pay for it
- Find where more deals can be won
- Build the growth roadmap, with clear next steps
Five questions we work through
- 01Growth ambition: where is the business heading?
Revenue and growth targets, where the business is today, and what the leadership wants from it, whether that's growth, more freedom, succession or exit.
- 02Customers: who are the best customers, and how does the business win more of them?
The customers worth more of, the markets worth chasing, what sets the business apart, and why buyers choose it.
- 03Winning work: where can the business close more deals?
The sales team, how a deal moves from first conversation to signed, the pipeline and conversion, and who's accountable.
- 04Marketing: how does the business get more of the right enquiries?
Current activity, where leads come from and how good they are, how marketing hands over to sales, and the return on the spend.
- 05Growth priorities: what comes first?
The biggest opportunities, the quick wins, the trade-offs worth making, and the order to tackle them.
What the business walks away with
The [Your Business] Way: the business's own playbook, covering how deals move, the pipeline, forecasting, the numbers that matter, who's accountable for what, and the weekly sales rhythm
- Quick wins to put to work straight away
- An ideal client profile: who to chase, and who to let go
- A plain-English answer to what the business sells and why customers buy it
- A growth roadmap, with priorities in order
- A straight recommendation on what comes next, and how Blackjet would work alongside the team
What happens next
Most businesses go on to the 12-month journey, where we lead sales and marketing together and put The [Your Business] Way into action.
How the journey worksYour next move
Ready to build The [Your Business] Way?
Start with a conversation about where the business is heading and whether a Sales Growth Session is the right next step.
Book a call